Tru Demurr Lingerie – with the tag line A Destination for all the misfits & rebels, you know you are in for an unusual treat, Launched in 2017 with the aim to bring original, unique, fetish, with hint of streetwear products to the world. Sam the company founder had sent me several pieces to shoot, she wanted the images to use on her website and social media.


To give Sam a variety of images to use across her social media and website, I used a hat she sent me on another shoot as well

Content created for Fashion Brand Trudemurr
Content created for Fashion Brand Trudemurr



Photography & Creative Direction: Hel of a Beauty

Models: Alisa Safo & Maruta Stobova

Makeup: Rebecca McCallum

Styling: Hel of a Beauty

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