Some of our fondest summer memories are made of little things – the golden sun, the cool breeze, the turquoise waters, and the perfect lipstick that stays true through it all. UOMA, a cult beauty brand, embraced this simple truth and showcased the resilience of their lipsticks under the scorching summer sun. I brought this vision to life through a picturesque poolside photoshoot that captured the brilliance and endurance of UOMA’s lipsticks.
The Setting: A Sun-Soaked Poolside Paradise
UOMA’s campaign aimed to present their lipsticks as the ultimate holiday makeup bag staple. What better way to achieve this than by setting the photoshoot in a sun-soaked poolside paradise? The bright summer sun, the glistening pool, and the gleaming golden outdoor setting provided a rich canvas to depict the sun-wearability of UOMA’s lipsticks.
Embracing the Beach Element
The pool was only a part of UOMA’s immortal summer scene. Seashells, with their unique patterns and shades of beige and coral, were artfully incorporated into the shoot, evoking thoughts of golden sand, carefree beach holidays, and refreshing salt-laden breezes.
Spotlight on the Lipsticks
To ensure that the focus remained on the lipsticks, UOMA’s distinctive boxes were strategically included in the background. Their presence was suggestive rather than overpowering, allowing the lipsticks to shine as the true stars of the shoot. Nevertheless, the packging got their own seperate feature.
UOMA: A Symbol of Luxury
Alluring specks of gold and sparkling elements were introduced to resonate with UOMA’s essence as a high-quality brand with a touch of luxury. This recurring element added a multi-dimensional appeal to the images while reflecting the opulence that UOMA stands for.
The photographs truly captured this sentiment with elegance, refinement, and relatability. They exuded a chic, contemporary vibe that undeniably represented the essence of UOMA.
If you envision your brand being showcased in stunning frames that authentically portray your products and deeply connect with your audience, let’s work toghether to create a photo-story that speaks volumes!
